Merton Flowers Cookie Policy

About Cookies

At Merton Flowers, we are committed to providing our customers with a seamless and enjoyable online shopping experience. To ensure our website functions smoothly and to tailor our services to your preferences, we use what are known as browser cookies. This Cookie Policy explains what cookies are, the types we use, and how you can control your cookie preferences.

What Are Cookies?

Cookies are small text files stored on your device (such as your computer, tablet, or smartphone) when you visit a website. They serve a variety of purposes, such as remembering your login details, keeping track of what you’ve added to your cart, and storing your language preferences. Some cookies are essential for the operation of our website, while others help us enhance your experience and improve our services.

Categories of Cookies Used by Merton Flowers

We use several different categories of cookies on our website, each serving a specific purpose to ensure our customers enjoy using our online services and to help us continually improve.

Essential Cookies

Essential cookies are absolutely necessary for the website to function correctly. Without them, you would not be able to use features such as adding products to your cart, proceeding to checkout, or accessing your account. These cookies do not store any personally identifiable information and are only set in response to actions made by you, like logging in or filling out forms.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They collect aggregated information about how the site is used, which pages are visited most, and any error messages encountered. This type of cookie allows us to analyze usage trends and measure the effectiveness of our online offerings, helping us refine and improve the shopping experience for Merton Flowers' customers.

Marketing Cookies

Marketing cookies are used to tailor advertising to your interests and ensure you receive relevant offers from Merton Flowers. These cookies may track your browsing habits across websites, helping us present content and advertisements that are most likely to be of interest to you. They also enable us to measure the effectiveness of our promotional campaigns.

How Cookies Improve Your Shopping Experience

The use of cookies allows us to remember your preferences, such as your selected delivery date or preferred flower category, making shopping for Merton Flowers smoother and more personalized. Cookies also ensure that items remain in your basket while you continue shopping and help us identify and resolve issues for a better overall customer journey.

Managing Your Cookie Preferences

You have the ability to accept, reject, or customize your cookie settings at any time. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Bear in mind that disabling essential cookies may affect the functionality of certain features on our website, such as placing an order or accessing your account.

To manage your cookie preferences, locate your browser’s privacy settings and choose the level of cookie usage you’re comfortable with. You can delete existing cookies or configure your browser to notify you when a new cookie is being stored. For convenience, please refer to your chosen browser’s help section for further guidance.

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or for legal reasons. We encourage you to review this page regularly so that you are informed about how we use cookies at Merton Flowers.

Thank you for choosing Merton Flowers. We are devoted to ensuring your online experience is safe, enjoyable, and tailored to your needs.